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Mitsubishi
even more desirable with their all new and improved Diamond
Loyalty card, with more incentives, more benefits and more
savings than ever before.
The Diamond
Loyalty Scheme is an exclusive program where customers can
take advantage of numerous benefits and rewards. By
subscribing to the Scheme, customers are automatically
entitled to receive a Diamond Loyalty Card that offers a
comprehensive range of services and privileges for an initial
cost of just BD 30, and only BD 20 annual renewal charge.
“We
now have many partners on board, plus benefits from Zayani
Motors,” notes Ameena Al-Asfoor, customer relations manager
for Zayani Motors. “You get discounts at any of their outlets
when you present the Diamond Loyalty card. For example, there
is an orthodontic surgery, clothes shops, restaurants, hotels,
even a hospital where you can get discounts from 10-50% on
products and services.
“We have also
increased the discounts at Zayani Motors. For example, before
you got a 10% discount on labour charges, now you get a 15%
discount on labour charges. And for spare parts, you get a 20%
discount instead of 10%.”
When you sign
up, you also receive a coupon booklet with savings in the
region of BD1,000. Simply remove the desired coupon and
present it at any of the Zayani Motors outlets around Bahrain
to redeem it against the value of spare parts and services
needed. For example, you can get discounts on oil changes,
wheel alignment, and engine tuning, to name but a few.

The scheme is
constantly being improved as well. All the partners that
joined the scheme did so in the three months prior to the
cards relaunch, but many new companies have since expressed in
interest in getting on board. “I’m working on getting more
outlets, because after we relaunched this card, many more
businesses approached me,” says Ameena.
“I would like
to give it more of a woman’s touch as well, add more beauty
salons and spas, flower shops, that kind of thing. It’s new
for us to have partners on board, but already it’s very
successful. I’m really grateful for the interest that’s been
shown by businesses.”
In addition to
the special discounts on spare parts, accessories and labour
charges, Diamond Loyalty Scheme members can also take
advantage of the 24-hour free recovery service, guaranteed
same day delivery of service on routine maintenance jobs, free
evaluation for trade-ins, vehicle collection and delivery upon
request and much more.
“We have
really upgraded and renewed this loyalty card to make it extra
great value for the customer,” Ameena adds.
“The idea
behind it is that if you own a Mitsubishi, we give you
everything! You get these great offers, as well as the
10,000km service intervals, the lifetime warranty, and the
trade-in facility, for example.”
Upon
subscription, members will be presented with a kit comprising
the Diamond Loyalty Card, product brochure with details on
card usage including details on benefits that can be obtained
at program partner outlets/ venues and Zayani Motors.
Outlets that are part of the
Diamond Loyalty Scheme will have stickers in their windows,
much like American Express or Visa stickers, to make it easier
for members to spot the places where they can make savings
with their card. |